Turn your shoulder season into a growth season with a custom itinerary and promotional package.

Your destination has the right mix of activities to make it a great off-peak visit, or maybe you’re growing capacity to extend the season. Help visitors choose your destination with Tripper—curated, interactive itineraries—and targeted digital marketing packages.

43% of travellers say they're more likely to plan a shoulder season trip today than they were five years ago. We help make sure they’re choosing your destination.

Who are the Shoulder Season Travellers?

The shoulder season traveller is looking for fewer crowds, a slower pace, and more meaningful experiences. They might be fully retired, taking a long weekend, or mixing remote work in with a longer adventure. Tripper makes it easy to build specific shoulder season trips for each and every one of these visitors.

Road Trip Adventure Seekers

Families chasing the Great Road Trip. Give them a ready-made, drive-friendly itinerary with scenic stops and family-friendly detours, and you've done the planning they don't have time for.

New Experience Seekers

Hungry for depth over downtime, they want local knowledge, hidden gems, and a narrative, not just a list of attractions.

Active Retirees

Fully retired, highly flexible, and drawn to the quiet of shoulder season above almost anything else. They want an easy, well-paced day of sightseeing and history without the crowds.

Shoulder season is your chance to spread visitation across the year, build a more sustainable tourism economy, and earn the kind of loyal, repeat visitor that comes from an unforgettable trip. The travellers are already looking—be ready!

Tripper, the easy-to-use, easy-to-embed interactive trip itinerary software
Tripper is the interactive itinerary builder from Whereabouts that transforms your business listings into scrollable journeys and embeds on your website with one simple line of code. Alongside operator information, there’s room for deeper context, favourite views along the way, and the exact kind of insider tips that AI just doesn’t know. Trippers have been shown to boost visitor engagement by up to 78% compared to a standard destination page.
Here’s what Tripper will look like on your website:

Choose from three Tripper packages

We’ve built hundreds of Tripper itineraries and have real insight into what makes them engaging and useful to visitors. We handle the strategy, the storytelling, and the promotion, saving your team hours of work.

The Road Trip

Promote your destination with a Tripper itinerary and a targeted digital ad campaign. We take care of the copy, building the stops, and getting it seen online.

Discovery call
Campaign promotional plan with timing, audience targets, and messaging
Tripper itinerary design, copywriting, and build
Landing page copywriting
Digital ad design
Ad campaign management
Campaign report PDF
Creative & Management Fee
$4,999 plus tax
Suggested Promotional Spend
$1,500 - $3,000

The Guided Tour

Make your Tripper itinerary come to life with a content creator video campaign. We build the itinerary and send a trusted content creator to capture the experience with a video ad campaign crafted to drive visitors straight to you.

Everything in The Road Trip, plus
Content creator sourcing and management
Video ad creation
Creative & Management Fee
Starting at $7,999 plus tax
Suggested Promotional Spend
$2,000 - $4,000

The Signature Route

Every destination has a product that deserves its own identity: think culinary trail, cycling route, or heritage walk. This package gives you a Tripper itinerary and a professional, elevated brand to help it make its mark.

Everything in The Road Trip, plus:
Product positioning, target audiences, and messaging strategy
A branded route wordmark, visual identity, and brand guidelines PDF
Creative & Management Fee
$9,999 plus tax
Suggested Promotional Spend
$3,000 - $5,000

Want a bit of column A and a bit of column B?

We would love to work with your team to develop a custom marketing package.