Digital Marketing. Made to Measure.
Since 2008 The New Business has been working to build a lasting online presence for our clients. Where other agencies flash and fade, The New Business endures.
It all starts with a strategy that defines your brand, your message, and your audience.
Next, we build the tools and choose the channels. Your digital presence starts to take shape as the plan turns into action.
And as the data comes in, the reports show the results—and identify new opportunities to build, adapt, and win.
A deep connection with the right audience doesn’t happen overnight. Organizations who win find the energy and passion to get up and keep winning, day after day after day.
That’s what we make happen.
We create the strategies, tools, content, and reports. Together we help you achieve your goals, reach your audience, and evaluate your performance in the clearest way possible.
Strategy + Digital Presence + Clarity
That’s The New Business.
Marketing plans, digital strategies, original content, creative briefs, branding. Going deep to discover the essence of your organization, brand, and story means being honest. Data, consumer insights, demographic research, and trusting your gut all have a part to play as we work together to develop a detailed, step-by-step plan that clearly explains exactly how to meet your goals.
Every strategy is made to measure—there are no off-the-shelf plans.
Our team excels at creativity, ingenuity, and cutting-edge tech, but ultimately, it’s authenticity and familiarity that win audiences. Persistence and discipline are key to our approach. It’s hard, patient work, and our team are experts at putting together a 360-degree digital plan to meet and exceed your goals.
Your plan might include a website, social media management, paid advertising, graphic design, content marketing, and media plans. Our creatives are top-level talent who excel at their work on a national level—and this quality comes through in every piece we produce.
Seeing the results of hard work should always be a good experience. That’s why we built our own platform, TNB+, to create dashboard reports that are not just easy on the eyes, but also easy to understand and easy to share. Our high-tech, high-touch approach means that we meet monthly to dig deeper and find the story behind the numbers.
See Our Work
Who We Are
We’re a team of marketing professionals with a background in the arts, sciences, and the academy. We share a passion for tourism and culture, a deep understanding of the challenges facing nonprofits, and a commitment to quality work.
CHIEF EXECUTIVE OFFICER
In 2007, Mike wrote the strategy for Tourism Northern Ontario that led to a 1,150% increase in web traffic to their premier tourism site, NorthernOntario. travel with no increase in budget. Most at home in the North, Mike has ridden nearly every road in Ontario on his motorcycle.
CHIEF STRATEGY OFFICER
A designer by training, Matthew combines experiences in marketing, public relations, digital strategy, and tourism development to deliver actionable solutions for our clients.
A New York Times bestselling author, professional writer and editor of 20 years, Jenn now oversees all content campaigns.
CREATIVE DIRECTOR, DESIGN
Kinnon is an award-winning illustrator and designer and leads all branding and design projects.
CHIEF OPERATIONS OFFICER
Adam is the technical and data analysis lead on all our projects.
Olivier ensures your project stays on time, on budget, and focused on goals.
SENIOR CONTENT EDITOR
Ian manages clients needs from tracking ad campaigns, posting content, building itineraries, managing social media, and updating website content.
Anthony takes strategy, brand, and design from the world of concept into the reality of code.
SOCIAL MEDIA MANAGER
Jessie supports the Creative Director of Design in implementing brands across all channels.
Andréanne develops Francophone content and works with TNB on French product development initiatives.
MANAGER OF FINANCE AND ADMINISTRATION
A lifelong executive in the not-for-profit sector, Pete’s knowledge of how to run a successful back-of-house ensures that all of our finance and administrative work is always running like clockwork.
Who We Serve
We've had the pleasure of working with
41 Heman Street
Toronto, ON M8V 1X4
16 Ninth Street
Hearst, ON P0L 1N0
6776 de Gaspé
Montréal, QC H2S 2Y3
1 (800) 667-3153
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