Digital Marketing. Made to Measure.

Since 2008 The New Business has been working to build a lasting online presence for our clients. Where other agencies flash and fade, The New Business endures.

It all starts with a strategy that defines your brand, your message, and your audience.

Next, we build the tools and choose the channels. Your digital presence starts to take shape as the plan turns into action.

And as the data comes in, the reports show the results—and identify new opportunities to build, adapt, and win.

A deep connection with the right audience doesn’t happen overnight. Organizations who win find the energy and passion to get up and keep winning, day after day after day.

That’s what we make happen.

We create the strategies, tools, content, and reports. Together we help you achieve your goals, reach your audience, and evaluate your performance in the clearest way possible.

Strategy + Digital Presence + Clarity

That’s The New Business.

Strategy

Marketing plans, digital strategies, original content, creative briefs, branding. Going deep to discover the essence of your organization, brand, and story means being honest. Data, consumer insights, demographic research, and trusting your gut all have a part to play as we work together to develop a detailed, step-by-step plan that clearly explains exactly how to meet your goals.

Every strategy is made to measure—there are no off-the-shelf plans.

Digital Presence

Our team excels at creativity, ingenuity, and cutting-edge tech, but ultimately, it’s authenticity and familiarity that win audiences. Persistence and discipline are key to our approach. It’s hard, patient work, and our team are experts at putting together a 360-degree digital plan to meet and exceed your goals.

Your plan might include a website, social media management, paid advertising, graphic design, content marketing, and media plans. Our creatives are top-level talent who excel at their work on a national level—and this quality comes through in every piece we produce.

Clarity

Seeing the results of hard work should always be a good experience. That’s why we built our own platform, TNB+, to create dashboard reports that are not just easy on the eyes, but also easy to understand and easy to share. Our high-tech, high-touch approach means that we meet monthly to dig deeper and find the story behind the numbers.

See Our Work

NORTHERN ONTARIO TRAVEL

Northern Ontario Travel

The NorthernOntario.Travel website is a partnership between Destination Ontario, Destination Northern Ontario as well as thirteen sector organizations, including all of the major cities, regions, verticals (outdoors, touring and angling), Francophone, and Indigenous tourism.

The New Business manages this entire project. From building and maintaining the website, to developing the content strategy, editing every piece of content, optimizing for search and social, managing paid ad campaigns, and reporting results to all key stakeholders—we literally do it all. Over the past decade the site has welcomed over 13 million visitors from all corners of the world.

ONTARIO TRIP EXPLORER

Ontario Trip Explorer

The Ontario Trip Explorer is a one-of-a-kind, curated, digital travel itinerary experience custom-built by The New Business. Powered by a database developed in close collaboration with Destination Northern Ontario, content teams use this engine to build compelling, demographic targeted itineraries and distribute them everywhere on the web.

CION

Cultural Industries Ontario North (CION)

CION’s ambitious mandate to support film, tv, and music everywhere across a region as vast as Northern Ontario required a digital strategy, brand, content campaign, and website to match. A completely custom-built crew database connects Northern staff and world-wide producers, while a unique musician database and message forum gives Northern Music a massive increase in visibility.

CINEFEST SUDBURY

Cinefest Sudbury

What do you do when you’re one of the most successful film festivals in Canada and a global pandemic shuts you down? You go online—we are very proud to have been part of the effort to strategize, design, brand, and launch Cinéfest’s first-ever virtual film festival.

SUNSET COUNTRY

Sunset Country

Sunset Country is one of the most consistently high-performing destination marketing organizations in Ontario. Their cleverly organized and supremely useful website is really only a small piece of their digital strategy: in the backend we built sophisticated tools to help both Sunset Country and their members do better marketing in a totally unique way that generates hundred of leads a day.

AVENTURE NORD

Aventure Nord

Led by five Francophone communities in the North, Aventure Nord is an adventure touring trail system for off-road motorcycles, boondocking snowmobilers and die-hard ATVers looking for long-distance backcountry adventures. From the initial product vision, through the product development process, to a comprehensive marketing strategy with a web presence, influencer program and social media campaign, we’ve created an enduring tourism product for Northern Ontario.

Who We Are

We’re a team of marketing professionals with a background in the arts, sciences, and the academy. We share a passion for tourism and culture, a deep understanding of the challenges facing nonprofits, and a commitment to quality work.

Mike Jacobs

CHIEF EXECUTIVE OFFICER

In 2007, Mike wrote the strategy for Tourism Northern Ontario that led to a 1,150% increase in web traffic to their premier tourism site, NorthernOntario. travel with no increase in budget. Most at home in the North, Mike has ridden nearly every road in Ontario on his motorcycle.

Matthew Thomas

CHIEF STRATEGY OFFICER

A designer by training, Matthew combines experiences in marketing, public relations, digital strategy, and tourism development to deliver actionable solutions for our clients.

Jennifer McCartney

CONTENT STRATEGIST

A New York Times bestselling author, professional writer and editor of 20 years, Jenn now oversees all content campaigns.

Kinnon Elliott

CREATIVE DIRECTOR, DESIGN

Kinnon is an award-winning illustrator and designer and leads all branding and design projects.

Adam Rosadiuk

CHIEF OPERATIONS OFFICER

Adam is the technical and data analysis lead on all our projects.

Olivier Creurer

OPERATIONS MANAGER

Olivier ensures your project stays on time, on budget, and focused on goals.

Ian Russell

SENIOR CONTENT EDITOR

Ian manages clients needs from tracking ad campaigns, posting content, building itineraries, managing social media, and updating website content.

Anthony Bradshaw

WEB DEVELOPER

Anthony takes strategy, brand, and design from the world of concept into the reality of code.

Jessie Stones

SOCIAL MEDIA MANAGER

Jessie supports the Creative Director of Design in implementing brands across all channels.

Andréanne Joly

FRANCOPHONE SPECIALIST

Andréanne develops Francophone content and works with TNB on French product development initiatives.

Peter Jacobs

MANAGER OF FINANCE AND ADMINISTRATION

A lifelong executive in the not-for-profit sector, Pete’s knowledge of how to run a successful back-of-house ensures that all of our finance and administrative work is always running like clockwork.