Content Development



Northern Ontario Travel

A partnership between Destination Ontario, Destination Northern Ontario as well as thirteen sector organizations, Northern Ontario Travel is the voice of the North and over the past decade has welcomed over 13 million visitors from all corners of the world.

For the last eleven years, The New Business has worked with Destination Northern Ontario (DNO), Destination Ontario, and regional marketing leads from across the North providing editorial and website development services to the Northern Portal—

TNB built the website and now maintains, develops the content strategy, edits every piece of content, optimizes for search and social, manages paid ad campaigns, and reports results to all key stakeholders.

Our “consumer-first” approach of quality content, consistent social media promotion, strategic use of ad spend, and a new, easy-to-browse site design is paying off. It’s taken a lot of effort, patience, and ingenuity, but we are immensely proud to have played an important role in such a successful project.

As partners in DNOs success, we developed a series of industry-leading reports that made understanding the value of the portal clearer to stakeholders while increasing accountability and transparency.

Services Provided:

Mobile-first website design & development

UX design sitemap and architecture

Itinerary creation using Tripper software

Direct bookings using Booker software

Website design & development

Content migration

Expert assisted monthly data & analytics reports

Ongoing maintenance, support, and updates


This year, traffic to the portal had the best year on record, with 4.7 million page views and an astonishing 20% click through rate, driving hundreds of thousands of leads to qualified businesses across the North.

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